WHAT WE DO

We create, define and develop hospitality brands and experiences.

Setting brands apart through the power of design
HBA DNA Project
WHAT WE DO

Formula books - for
brands that don't follow
formulas.

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  • HBA DNA Design Philosophy
  • HBA DNA Technology
  • HBA DNA Architecture
HBA DNA's guides serve as a True North brand document for future rollouts and inaugural properties. Working hand-in-hand with hotel operators, owners, and C-level executives, the team works extensively at the start of each project to distill the essence of each brand to find its unique DNA, position, and voice. With their work so heavily steeped in research, development, and testing, HBA DNA acts as an authority on the future of hospitality to inform both its work and the international hospitality industry as a whole. Based out of Hong Kong, Los Angeles, and Singapore the team lends a keen understanding of western and Asia-based hospitality.
OUR EXPERTISE
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We validate and future-proof concepts, using data-driven research, industry insights and deep consumer profiling. We use our hospitality design background to translate the brand DNA into tangible concepts - to visualize and test the idea before going live.

Book

1. NEW BRAND CREATION

We work with clients to help them create, define and develop their own hotel brands.

Chart

2. PROJECT BRANDING

We work with clients to create unique narratives, identity, and branding for individual properties.

Building

3. BRAND REFRESH

We work with clients to help them refresh, revitalize, reposition their existing brands or properties.

Glass

4. BESPOKE CONCEPTS

We work on special projects for one-off brand experience and brand concept creation.

OUR LOCATIONS
  • Hong Kong
  • Los Angeles
  • Singapore