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WHAT WE DO
Formula books - for brands that don't follow formulas.
HBA DNA's guides serve as a True North brand document for future rollouts and inaugural properties.
Working hand-in-hand with hotel operators, owners, and C-level executives, the team works extensively at the start of each project to distill the essence of each brand to find its unique DNA, position, and voice.
With their work so heavily steeped in research, development, and testing, HBA DNA acts as an authority on the future of hospitality to inform both its work and the international hospitality industry as a whole.
Based out of Hong Kong, Los Angeles, and Singapore the team lends a keen understanding of western and Asia-based hospitality.
OUR EXPERTISE
We validate and future-proof concepts, using data-driven research, industry insights and deep consumer profiling. We use our hospitality design background to translate the brand DNA into tangible concepts - to visualize and test the idea before going live.
1. NEW BRAND CREATION
We work with clients to help them create, define and develop their own hotel brands.
2. PROJECT BRANDING
We work with clients to create unique narratives, identity, and branding for individual properties.
3. BRAND REFRESH
We work with clients to help them refresh, revitalize, reposition their existing brands or properties.
4. BESPOKE CONCEPTS
We work on special projects for one-off brand experience and brand concept creation.
SELECTED PROJECTS
WEI CASA
WEI CASA
WEI CASA
PUBLICATIONS
HBA DNA, an industry voice
Thank you for your interest in HBA DNA. To receive more information about our company or to contact us regarding collaboration on a project, send us a request and an HBA DNA representative will contact you shortly.
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